Senior Marketing Email Writer
2025-12-22 00:00:00
Overview
We are looking for a Senior Marketing Email Writer to own, strategize, and execute high‑performing email campaigns that drive engagement, conversions, and revenue. This role blends copywriting excellence, customer psychology, and performance marketing, with a strong focus on lifecycle emails, promotions, and brand storytelling.
You will work closely with marketing, CRM, design, and analytics teams to turn insights into persuasive email copy that consistently delivers results.
Description
Strategy & Planning
- Develop and execute email marketing strategies aligned with business and growth goals
- Plan and optimize lifecycle flows (welcome, onboarding, activation, retention, reactivation, campaign)
- Collaborate with CRM and marketing teams on campaign calendars and segmentation strategies
Copywriting & Content Creation
- Write compelling, conversion‑focused email copy for:
- Promotional campaigns
- Newsletters and announcements
- Product updates and launches
- Automated email sequences
- Craft strong subject lines, preview text, CTAs, and email body copy
- Maintain a consistent brand voice across all email communications
Optimization & Performance
- Analyze email performance metrics (open rates, CTR, conversion, revenue)
- Run A/B tests on subject lines, messaging, structure, and offers
- Continuously refine copy based on data, user behavior, and market trends
Collaboration & Leadership
- Work closely with designers to align copy with visual layouts
- Provide copy guidance and mentorship to junior writers (if applicable)
- Coordinate with compliance or legal teams when required
Key Responsibilities
Key Performance Indicators (KPIs)
Engagement Metrics
- Average open rate improvement (%) across campaigns and flows
- Click-through rate (CTR) by campaign and segment
- Click-to-open rate (CTOR)
Conversion & Revenue Metrics
- Conversion rate from email to key actions (signup, deposit, purchase, upgrade)
- Revenue attributed to email campaigns
- Revenue per subscriber
Lifecycle Performance
- Performance of automated flows (welcome, onboarding, retention, reactivation)
- Reduction in churn or inactivity influenced by email campaigns
- Reactivation rate of dormant or inactive users
Quality & Deliverability
- Spam complaint rate
- Unsubscribe rate per campaign
- Deliverability and inbox placement stability
Operational Excellence
- On-time campaign execution rate
- Number of structured A/B tests run per month/quarter
- Consistency and documentation of brand voice and messaging frameworks
Requirements
- 4+ years of experience in email marketing copywriting or lifecycle marketing
- Proven track record of writing high‑converting email campaigns
- Deep understanding of customer psychology, persuasion, and storytelling
- Strong knowledge of email marketing best practices and deliverability
- Experience working with ESPs/CRM tools (e.g., Get Response, Salesforce)
- Data‑driven mindset with the ability to turn insights into copy improvements
- Excellent written English and attention to detail
Benefits
What We Offer
- Competitive based salary
- Growth opportunities within a fast-paced, global fintech company
- Supportive team culture and training to help you succeed
- First-hand exposure to the trading industry and fintech innovation
About Company
Who We Are
TradingPRO is a leading financial technology company that provides cutting-edge trading platforms and services to traders worldwide. We are committed to innovation, excellence, and empowering our clients to achieve their financial goals.
Our team consists of passionate professionals from diverse backgrounds who share a common vision of revolutionizing the trading industry through technology and exceptional service.
Our Approach
We believe in fostering a collaborative environment where creativity and innovation thrive. Our approach combines cutting-edge technology with deep market expertise to deliver solutions that exceed our clients' expectations.
Security & Compliance
We maintain the highest standards of security and regulatory compliance to protect our clients' assets and data. Our platform is built with enterprise-grade security measures and adheres to international financial regulations.
Performance & Reliability
Our trading platform delivers exceptional performance with ultra-low latency execution and 99.9% uptime. We continuously invest in infrastructure and technology to ensure our clients have access to the most reliable trading environment.
Education & Growth
We invest in our team's continuous learning and development through training programs, conferences, and educational resources to ensure everyone stays at the forefront of industry knowledge.
2015
Founded
200+
Experts
100+
Markets
500K+
Traders
